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Abstract


A RESEARCH ON THE CONSUMPTION HABITS OF CUSTOMERS WHO VISIT CAFE AND PASTRY ENTERPRISES
The aim of this research is to determine the consumption habits of customers visiting café and pastry shops in Gaziantep province. Survey method was used to obtain data in the survey and sample method was preferred for sampling methods which can not be random in filling the questionnaires. The research was conducted on 1081 people who visited café and pastry establishments in the province of Gaziantep in April and May 2017 in the months. As a result of the research, it was determined that the vast majority of the participants participating in the survey were women and 18-24 year olds. On the other hand, a large majority of the participants also spent 1-2 hours in café and pastry establishments, and they found that they preferred hot drinks at significant levels in these enterprises.

Keywords
Cafe and Pastry Business, Consumption Habits, Customer Trends, Gaziantep


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